PROJECT | Courtney Gero Graphic Design

Venice Art Walk & Auctions Identity

The Venice Art Walk & Auctions, produced by Venice Family Clinic, has raised over $24 million to fund critical healthcare for more than 45,000 people and promote the local arts community. As the Clinic’s creative lead for seven years, I directed the event’s visual identity, marketing, and communications in collaboration with artists, donors, and stakeholders. In 2009, I partnered with the Communications Director to rebrand the event, boosting the Clinic’s visibility and distinguishing it from a similarly named competitor. I designed a new logo that aligned with the Clinic’s identity and clarified its role as organizer. That identity remained in place through 2013. I led a team across web, print, signage, merchandise, and more to create a cohesive visual experience that advanced the mission and energized the audience.

Client

Venice Family Clinic

The Venice Art Walk & Auctions takes over the city with open studios, architecture tours, performances, a street fair, and more, culminating in a silent auction at Google Los Angeles inside Frank Gehry’s iconic building featuring Claes Oldenburg’s giant binoculars.

Venice Art Walk & Auctions 2010 Invite Package — The invitation package was redesigned from a bound booklet to a fold-out, poster-style invitation with an RSVP insert and raffle tickets.