PROJECT | Courtney Gero Graphic Design

Venice Art Walk & Auctions Identity

The Venice Art Walk & Auctions, produced by Venice Family Clinic, has raised over $24 million in four decades to provide critical healthcare for more than 45,000 people and uplift the local arts community. As the Clinic’s creative lead for seven years, I directed the event’s visual identity, marketing, and communications in collaboration with artists, donors, and stakeholders. In 2009, I partnered with the Communications Director on a rebranding initiative to boost the Clinic’s visibility and clearly distinguish the event from a similarly named competitor. I redesigned the logo to align with the Clinic’s brand and reinforce its role as the event’s organizer—an identity that remained in place through 2013. I led a team of volunteers and freelancers across all creative, including branding, web, digital, catalogs, advertising, maps, signage, and merchandise. My goal: a cohesive, engaging visual experience that advanced the mission and energized the audience.

Client

Venice Family Clinic

The Venice Art Walk & Auctions takes over the city with open studios, architecture tours, performances, a street fair, and more—culminating in a silent auction at Google Los Angeles, inside Frank Gehry’s iconic building featuring Claes Oldenburg’s giant binoculars.

Venice Art Walk & Auctions 2010 Invite Package — The invitation package was redesigned from a bound booklet to a fold-out, poster-style invitation with an RSVP insert and raffle tickets.