PROJECT | Courtney Gero Graphic Design

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Vida Valencia Popupz

The giftware and licensing line was designed to make gift-giving more stylish, personal, and convenient. Each card features a celebratory message, a slot for gift card insertion, and space for a personal note. Cards come with color-coordinated envelopes, ready to mail with a standard stamp, and are also available in boxed sets. The product line was recognized for its ingenuity and design innovation, earning a cover feature in Greetings Etc. as one of 2007’s top trends. My work included product and pattern design, paper engineering, catalog layouts, and POP displays.

Client

DeVa Communications:
Vida Valencia

A few favorite gift card holders with custom patterns.

Typographic "Mom" and "Dad" gift card holders.

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